Video content has become an integral part of social media platforms across the board. This is definitely interesting because the popular social media platforms – Facebook, Instagram, Tik Tok – are considered to have different demographics, algorithms, functions, etc. but the one thing that they have in common is the popularity of video content. This is why it is incredibly important to get the specs of your video right.

It might seem like an extremely basic requirement but if your video’s specs are off, the video cannot be uploaded or even if it is uploaded, it will look extremely weird, and in a business’ case, incredibly unprofessional.

That’s why we have compiled all the specs requirements for the main three popular social media platforms:

  1. TikTok
  2. Facebook
  3. Instagram

Social Media Platforms in the Singapore Scene

Before jumping into the video specs mentioned above, let’s dive into the importance of video content in Singapore’s context. (or if you would like to skip ahead and come back, feel free to do so).

The great phenomenon of “viral”-ity is that it can vary in size, from popularity on a single social media platform to going beyond just a single social media platform and sometimes even transcending various forms of media. There have been many instances of footage from Singaporean “viral” videos being used on news channels and in compilation videos on YouTube. In September 2023, two young women went “viral” for dancing at a road crossing in the Orchard area. This video went so “viral” their video was posted on news outlets such as Mothership and The New Paper

TikTok

TikTok really came on the scene to change up the game for Facebook and Instagram; both platforms that originally used to be photograph-focused content-sharing platforms. TikTok, formerly known as Musically, was a site for simple lip sync videos but now has become a must-use social media platform for users and especially for businesses. TikTok has also recently become an e-commerce platform, increasing its importance as a digital marketing platform.

However, what brought about TikTok’s onset popularity was its large amount of specifically video-based content. Its large amount of video content increased the probability of making users’ content have “viral potentiality” and become mainstream media. Becoming “viral” is the ultimate goal for businesses using social media platforms to digitally market their products and services because in this day and age there is no better way to establish a brand than through social media.

In all social media platforms, there are video specs for the usual, organic video content as well as the ads you can run.

TikTok Organic Content’s Video Specs

The video specs that you have to keep in mind for TikTok are the maximum file size, maximum length, minimum resolution, video ratio, and the format of the video file:

Max. File Size Max. Length Min. Resolution Video Ratio Video File Format
Android: 72 MB

iOS: 287.6 MB

Recorded in-app: 3 mins

Uploaded from device: 10 mins

1080 x 1920 9:16 MP4, MOV

TikTok Advertisement’s Video Specs

In regard to ad video specs on Tiktok, an additional aspect to keep in mind is the length of the ad description. There are also multiple options in regards to certain video specs:

Max. File Size Video Length Min. Resolution Video Ratio Video File Format Max. Ad Description
500MB Max.: 60s

Recommended: 9-15s

540 x 960

960 x 540 or

640 x 640

9:16

16:9

1:1

MP4, MOV, MPEG, 3PG or AVI EL: 1000 characters

Other languages: 50 characters

Facebook

Out of the 3 social media platforms mentioned above Facebook could be considered the original social media platform, the one that started it all (of course with due respect to myspace and friendster that came before). Facebook was created as a university networking platform, it then went beyond the campus and was used to connect people with their friends and family but now, just like all social media platforms, it has become a marketing tool and a platform for businesses.

Over the years, Facebook’s advertising capabilities evolved, offering businesses sophisticated targeting options based on the demographics, interests, and behaviours of its users. Facebook’s extensive user base and advertising tools positioned it as a cornerstone of digital marketing strategies, enabling brands to reach specific audiences with tailored content.

Facebook Organic Content’s Video Specs

The video specs that you have to keep in mind for Facebook are the video type, maximum file size, recommended dimensions, video length, video ratio, and the format of the video file:

Video Type Max. File Size Recommended Dimensions Video Length Video Ratio Video File Format
Landscape Video 4GB 1080 x 1920 240 minutes 16:9 MP4, MOV

(recommended)

Portrait Video 4GB 720 x 1280 240 minutes 9:16 MP4, MOV

(recommended)

Facebook Advertisement’s Video Specs

In regard to ad video specs on Facebook:

Ads Type Max. File Size Recommended Dimensions Video Length Video Ratio Video File Format
In-Feed Ad 4GB 1080 x 1080 240 minutes 4:5 (mobile only) or 1:1 (desktop and mobile) MP4, MOV

(recommended)

Carousel Video 4GB 1080 x 1080 240 minutes 1:1 (square) MP4, MOV

(recommended)

Instagram

Out the gate, Instagram introduced itself as a visual-centric platform focused on photo and video sharing. However, as time went by, Instagram introduced ads which helped to open up new avenues for brands to showcase products thus becoming a powerhouse for digital marketing.

Instagram could’ve been considered the TikTok of its time because it was made popular by a young demographic of people then. Instagram’s emphasis on aesthetics and storytelling based on the use of media such as videos and photos helped to bring in marketers who aim to tap into the visual storytelling trend but in regard to their products.

Instagram Organic Content’s Video Specs

The video specs that you have to keep in mind for Instagram are the video type, maximum file size, recommended dimensions, video length, video ratio, and the format of the video file:

Video Type Max. File Size Recommended Dimensions Max. Video Length Video Ratio Video File Format
Carousel Videos 4GB 1080 x 1080,

1080 x 1350

60 Minutes 16:9 MP4, MOV

(recommended)

Reels 4GB 1080 x 1920 15 Minutes (in-app recording is limited to 90 seconds) 9:16 MP4, MOV

(recommended)

Stories (Organic) 4GB 1080 x 1920 90 Seconds Up to 90 seconds MP4, MOV

(recommended)

Instagram Advertisement’s Video Specs

In regard to ad video specs on Instagram:

Ads Type Max. File Size Recommended Dimensions Max. Video Length Video Ratio Video File Format
Carousel Ad Video 4GB 1080 x 1080 2 minutes 4:5 (mobile only) or 1:1 (desktop and mobile) MP4, MOV

(recommended)

Stories Ad Video 4GB 1080 x 1920 60 minutes 1:1 (square) MP4, MOV

(recommended)

This is why it is important to engage an experienced media agency that can help ease up your burden! Merry Media has been in the industry for over a decade, working with clients from different industries and acquiring knowledge as we provide the solutions our clients need. So, what are you waiting for, contact us now!

At Merry Media we also offer services other than Social Media Marketing; Events Management, Event Planning, dinner and dance emcees and video production services. We believe that all of these services intertwine with each other to provide a well-rounded, holistic experience for our clients.

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