Insider Secrets to Crafting Social Media Videos That Drive Engagement in Singapore

The ever-increasing competition on social media platforms, especially for businesses, has caused multiple businesses to try their best to stand out and captivate the attention of potential customers or any viewers, in general.

Merry Media has spent the last 10 years in the social media marketing industry, and along the way we learnt some tips and tricks that can only be picked up by being in the thick of it. In this article we will be divulging the insider secrets we learnt by doing Social Media Marketing for Companies hoping it will help you craft social media videos that get high engagement from your target audience.

Tip 1 – Do your Research

Before diving into video production, conduct thorough research on your competitors to understand what types of videos are resonating with their audience because their current audience is most likely your target audience. If you are able to get their attention, it is a great place to start.

The next thing to keep in mind is your budget. Despite who your competitors are, it is important to set a realistic budget for your video project and work within your means. The factors to consider are production costs, equipment, and advertising expenses if you would like to post your video as an ad rather than as a post. In case you didn’t know the difference

ads are paid advertising campaigns while posts refer to social media content that is shared organically.

Additionally, involve employees from multiple sectors such as project management, production and copywriting teams in the planning process to ensure alignment with your overall marketing goals and objectives.

Tip 2 – Keep it Short and simple

In today’s fast-paced digital landscape, attention spans are shorter than ever. Keep your social media videos concise and to the point, focusing on delivering your message quickly and effectively. Aim for brevity while ensuring that your video provides value and leaves a lasting impression on viewers either through educational, inspirational and promotional content.

Educational content is great as it sparks curiosity in viewers of your content. Educational video content can come in forms of a top 5 list, FAQs and “Did You Know?” videos. Inspirational videos are great as they are incredibly emotional and positively memorable. This is why a lot of videos involve people and if you want it to be even more effective, involve animals as that pulls at many people’s heart strings. Promotional video is the good old fashioned method of using videos for social media marketing. This is the simplest form of social media marketing for companies where products or services are overtly showcased in the video with expressly stated Call to Actions like “Check out our link in our bio” or “ leave a comment”.

Tip 3 – The first few seconds must be captivating

The first few seconds of your video are crucial for capturing viewers’ attention and enticing them to continue watching. Hook your audience from the start with a captivating visual, intriguing question, or compelling statement that piques their curiosity and prompts them to engage with your content further.

Tip 4 – Include captions, if there’s talking involved

Many social media users watch videos with the sound off, especially when browsing on mobile devices. To ensure that your message reaches all viewers, include captions or subtitles in your videos, particularly if there’s dialogue or narration involved. Captions make your content accessible to a wider audience and improve engagement rates.

Tip 5 – Music copyright issues

When selecting background music for your videos, be mindful of copyright laws and licensing requirements. Avoid using copyrighted music without proper authorization to prevent potential legal issues. Instead, opt for royalty-free music or licensed tracks from reputable sources to ensure compliance and protect your content from copyright claims.

Tip 6 – End with a call to action

Every social media video should conclude with a clear and compelling call to action (CTA) that prompts viewers to take the next step. Whether it’s inviting them to like, comment, share, or visit your website, a strong CTA encourages audience engagement and drives desired actions, ultimately contributing to your overall marketing objectives.

Tip 7 – Differentiate the types of social media videos: stories, short videos, long videos and live streams

Recognize the diversity of social media platforms and tailor your video content accordingly. Experiment with different formats, such as Stories for ephemeral content, short videos for quick consumption, long-form videos for in-depth storytelling, and live streams for real-time engagement. Each format offers unique opportunities to connect with your audience and showcase your brand’s personality and values.

Go Out and Create!

By implementing these tips and strategies, you can create social media videos that not only grab attention but also foster meaningful engagement with your audience. From conducting thorough research and budgeting to crafting compelling content and leveraging various video formats, mastering the art of social media videos requires a strategic approach and ongoing experimentation. Keep experimenting, analysing performance metrics, and refining your video strategy to stay ahead in the ever-evolving social media landscape.

This is why it is important to engage an experienced media agency that can help ease up your burden! Merry Media has been in the industry for over a decade, working with clients from different industries and acquiring knowledge as we provide the solutions our clients need. So, what are you waiting for, contact us now!

Leave a Reply

Your email address will not be published. Required fields are marked *