Hello there! Oh, and a warm welcome for our new readers! Please do feel free to explore our earlier articles, but in essence, we aim to emphasize the significance of tailoring content to your specific target audience for social media.

If you have been keeping up with our previous articles, you might notice the recurring theme of how social media marketing in Singapore can contribute to your business’ success; more specifically how important it is to know your audience and customize your content accordingly. If we were to take a closer look at the demographics in Singapore, what has truly proven to be beneficial for us is the racial harmony prevalent in our society.

Credit: freepik

Target Audience

Now, before we delve into the article on ways to boost your brand with social media marketing in Singapore, we believe that it is important to understand your audience first! Especially in Singapore, we have different races and cultures, so it is even more crucial to understand and connect with the diverse and tech-savvy audience in Singapore. 

Understanding the Demographics of your Target Audience

Zooming into the demographics in Singapore, there are statistics that show that there is a rise of a diverse spectrum of consumers. Essentially, people tend to patronize brands who are more inclusive; in terms of race, affordability, size, etc… Referring to the statistics in an article by Mckinsey & Company, The rise of the inclusive consumer, we see inclusivity as an opportunity for brands to embrace the diversity of the people in Singapore! 

Looking at how racially diverse Singapore is, it is important that during the preparation process for the marketing campaign we are culturally sensitive and, where possible, we have a multilingual approach. Before we forget, we would also like to highlight the importance of capturing people’s attention using gifs and videos! It is important to engage a well-established video production company who provides video production services catered to your needs and understand the vision of your brand’s, product’s or service’s story you want to be out in the world.

Now, looking at it from a consumer’s perspective, how do the captions for these 2 beauty aestheticians make you feel? 

 

The image on the left features Chinese captions, promoting inclusivity and enhancing their connection with customers. This indicates that the beauty aesthetician on the left invests more effort in understanding and engaging with their customer base, ensuring effective resonance with their audience. If we were to put ourselves in the shoes of the customers we would undoubtedly, subconsciously be more interested to look through the social media page of the one with Chinese captions, and even venture on to see the services they offer.

Connectivity with your Target Audience

Apart from understanding the demographics in Singapore, we also emphasize on the importance of being aware of Singapore’s festive holidays. Given the diverse cultural landscape with 4 main races, there are numerous cultural events and public holidays to consider. We counted and realized that out of the 11 public holidays that Singapore has, 5 of them revolve around celebrating cultural events – making up almost 50% of our public holidays! This provides us with many strategic opportunities to schedule a post with a festive theme! 

Take this deepavali post that you see above for instance, incorporating English as well as Tamil. This simple communication method is a covert form of inclusivity that demonstrates care for a specific demographic of clients and contributes to building trust. 

All-in-all, we suggest leveraging these festive periods to share content and gain engagement on your business’ social media page! This is to ensure that your posts are optimized for the best times and will receive maximum views! Sounds enticing doesn’t it? It’s just like having a personalized assistant to ensure a seamless process, allowing you to focus on creating content for your targeted audience! 

Credit: freepik

If you do tap on these culture events in Singapore, it goes to show that your brand is culturally aware and deeply connected to the community! As you build a larger following, you can also encourage your brand’s followers to share their brand experience on their respective social media accounts, becoming a bigger influence within Singapore’s communities. These User Generated Content (UGC) act as authentic testimonials and add credibility for your brand!

Credit: The Independent Market Singapore

Above is content posted by a local business called independent market, and it features illustrations of a military tank, colorful flags lining the streets, and children of different races – all of which are notable highlights during Singapore’s National Day celebrations. Additionally, HDB buildings are adorned with “SG” banners clearly marking the occasion! All of these are common decorations we see around our neighborhood during National Day. At a quick glance, it is evident that this post is aimed at promoting exclusive deals on National Day. 

Upon visiting their Instagram page, you will also observe that in alignment with the products that they offer, they craft localized content which infuses Singapore’s culture, language and imagery. This incorporation of local landmarks and trends demonstrate the brand’s local awareness and strengthens its connection to the Singaporean community. 

Credit: freepik

Social media platforms such as Facebook, Instagram, LinkedIn and Twitter enable you to connect directly with your targeted audience in specific areas, communities or interest groups. A special mention goes to LinkedIn, a platform that functions as both a social media platform and a business-oriented networking website. It provides users with the opportunity to create an online professional brand for themselves and thereby opening up doors to opportunities and various business networks. 

Other ways to increase brand awareness

Credit: freepik

Here at Merrymedia, we believe in forging a genuine connection with our clients and providing the best solutions for your business objectives! With that, we do believe that there are 4 elements that will help your brand see an increase of the Singaporean public’s engagement with your social media page: 

  1. Know your audience.
  2. Align your content to your business objectives.
  3. Create content tailored to the platform.
  4. Keep up to date with social media statistics.

With over 10+ years in the industry, MerryMedia has had the privilege of working with many esteemed clients such as Agoda and Hitachi. Through our experiences we have gained invaluable insights into the significance of the nuances in social media marketing. 

Transforming that double-edged sword

In conclusion, social media marketing is akin to a double-edged sword; it offers unparalleled opportunities for brand growth and engagement but can also be rather time-consuming if you were to do all the work by yourself. By engaging Merrymedia’s services, we will help you to work on both the creative and technical side of social media marketing, ensuring that your ideas are able to attract more viewers. 

Contact us now!

We would just like to say that Merrymedia wants you to reap the benefits that social media provides! So, what are you still waiting for? Contact us now! Simply click on our contact us inquiry form and we can help you understand your audience, tailoring content to your desired target audience.

At MerryMedia we also offer services other than Social Media Marketing: Events Management, Event Planning, dinner and dance emcees and video production services. We believe that all of these services intertwine with each other to provide a well-rounded, holistic experience for our clients. 

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