We are entering a digital age where social media is no longer just a platform for family and friends to stay abreast of each other’s life and to communicate about their daily musings.

In the business realm, social media has transformed the way we connect and create content. It has become a powerful platform to showcase a brands’ personality alongside their products and services which helps to engage audiences. This is because social media allows for a brand to share more than just their story, but even their sense of humour and their affiliations to other brands and charity organisations. In turn, this allows for the brand to have a more personal relationship with their audience.

As such, there have been a slew of emerging technologies introduced to aid in social media marketing for companies. Here are some examples that we will be exploring in this article:

Artificial Intelligence and Machine Learning

Credit: Freepik

There are artificial intelligence (AI) driven tools for personalised content creation, customer service chatbots, and predictive analytics to optimise marketing strategies and enhance user engagement.

Examples include Feedhive (for content recycling and conditional posting), Ocoya (for crafting captions and hashtags), Buffer (for tailoring posts to each channel) and many more!

Moreover, advanced platforms that leverage AI match brands with suitable influencers, track performance metrics, and ensure authentic engagement.

However, AI tools are not foolproof and advanced at this time and gaining the complex features of many AI apps might cost the same as hiring a social media marketing company. Here in Merry Media, we have professionals who are able to help you with AI related tasks (at an affordable price!) to boost social media marketing for companies.

Augmented Reality (AR) and Virtual Reality (VR)

An immersive experience is created for users through AR filters and VR environments, enabling virtual try-ons, interactive ads, and enhanced storytelling. This allows customers to understand the brand better, even from the comforts of their own home.

For example, users who encounter the spectacle brand Owndays on social media such as Instagram and Facebook will be directed through a link to their website, where they can virtually try on glasses. This allows customers to connect to the brand even without having to head down directly to the physical store.

Credits: Owndays

Moreover, many livestream platforms such as TikTok also play with virtual reality, allowing people to add on cool filters such as sunglasses. Viewers are able to send gifts (or throw tomatoes even!) to live streamers creating engagement and your brand gains revenue from the gifts given by those interacting with the livestream. Thus, virtual reality facilitates viewers and creators to interact in an even more interesting way than if they were present in “real life”.

Social E-Commerce

There are integrated shopping experiences within social media platforms such as Instagram and Facebook, enabling seamless in-app purchases, shoppable posts, and streamlined checkout processes.

Credit: Just Style

Credit: EntelechyASIA

Users are able to make their purchases quickly and efficiently without having to go through the hassle of opening up an external tab to checkout their cart, which could deter them from eventually making a purchase due to the tedious procedure.

Data Analytics and Big Data

Advanced data analytics tools help marketers gain deeper insights into consumer behaviour, preferences, and trends, enabling more targeted and effective marketing strategies.

Here in Merry Media, we have the expertise to help you succeed in the ever-evolving digital world. With regards to social media marketing, we specialise in content creation, graphic design and collaborative partnership.

Our team of creative professionals is dedicated to producing content that resonates with your audience, collaborating closely with our clients and valuing their insights so as to create visuals that are suited to their liking, while still effectively communicating their brand message. Our graphic designers have years of expertise in using Adobe Photoshop, Illustrator and many more applications so they can try many ways to bring your vision to life.

Moreover, we are updated on industry trends to bring fresh and innovative ideas to the table. We seek out ways to learn and improve as we continue to work in partnership with other social media marketing professionals in the industry as well as other clients.

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Credit: Freepik

5G Technology

The rollout of 5G networks promises faster internet speeds and improved connectivity, allowing for higher-quality video streaming, real-time interaction, and enhanced mobile experiences, which can be leveraged for more dynamic and engaging social media content.


Credit: Freepik

Video services provided by social media marketing agencies changed with the introduction of 5G. This is because 5G brought about many changes in video production such as higher quality videos as it allows longer video content to play without any buffers. These features are attractive to customers, increasing their likelihood of viewership with regards to videos uploaded on social media, such as those that help to market brands.

Interactive Content and Gamification

Technologies that support interactive content like polls, quizzes, giveaways, and gamified (introducing game-related activities to a marketing strategy in order to boost engagement such as Shopee Candy and grow the customer base) experiences can increase user engagement and create more memorable interactions with a brand.

Credit: EasyPromos

For example, EasyPromos engages with their customers by having special giveaways, allowing their customers to stand a chance to win attractive prizes if they participate in the game ‘Spin the Wheel’. Their team of graphic designers create a captivating visual to encourage people to participate and play the game, while their social media marketing team help to facilitate and manage the giveaway.

Credit: EasyPromos

Furthermore, EasyPromos prioritises audience engagement by using call to action statements such as asking them to comment under their posts or share it with their friends. This helps to boost the brand to a larger network or audience and reflects positively on the company as one that is generous and customer oriented.

So, what are you waiting for? Get in touch with us and allow us to transform your online presence through our social media marketing service!

Contact Us

Merry Media has been in the industry for over a decade, working with clients from different industries and acquiring knowledge as we provide the solutions our clients need.

At Merry Media we also offer services other than social media marketing.

Other services include: event planning and event management services, event sound system rental, event lighting rental, event backdrop services, audiovisual production, 3D video animation, video production, video services, event photography, livestream services, other corporate event solutions as we act as a Singapore event organiser.

The list of talents we provide include: emcees for events (corporate event emcees, wedding emcees or dinner and dance emcees), live bands (contact us for live band pricing!), DJs, strings ensemble, event models for hire and brand ambassadors. We believe that all of these services intertwine with each other to provide a well-rounded, holistic experience for our clients.

Feel free to contact us today for any inquiries!

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