In the fast-paced world of social media marketing, capturing the attention of your target audience requires creativity and innovation. In Singapore’s vibrant digital landscape, where trends evolve rapidly, businesses must continually explore fresh content ideas to engage with their audience effectively.

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Video Content for Social Media Marketing

Video content tips can include leveraging original audios to showcasing behind-the-scenes footage. This article presents seven dynamic content ideas tailored to social media marketing for companies in Singapore. By embracing these ideas, brands can enhance their online presence, foster meaningful connections with their audience, and drive engagement that resonates in the Singaporean market.

Use Original Audios

While popular audios are a great way to get quick engagement, using original audios is a great way to set your brand apart. Not only that, it is also a great way to make sure your brand’s social media page sustains engagement over time. Create unique soundtracks or voice overs that align with your brand’s personality and messaging, adding a distinctive touch to your content and reinforcing brand identity. In turn, if someone chooses to use your audio the next time in their videos, it opens up your brand to different audiences.

Instructional Videos

Provide valuable content to your audience by creating instructional videos showcasing your product’s versatility or demonstrating how to procure your services effectively. These videos not only educate viewers but also position your brand as a trusted authority in your industry, fostering credibility and trust among your audience. “How-to” videos can also include how customers can get to your physical store either by driving or public transportation.


Authentic Video Testimonials

Share authentic video testimonials from satisfied customers to showcase the real-life impact of your products or services. Video testimonials add credibility to your brand and serve as “real-life” proof of your brand’s ability to provide high customer satisfaction and product quality. In a life of social media filters, social media users are aware that brands only show what customers want to see but by including video content testimonials it reassures prospective customers of the value they can expect from choosing your brand, as you have provided such high-bar products and services before.


Incorporate animals or pets into your content if it’s even slightly possible, as they have a universal appeal and evoke positive emotions among viewers. Take for example, the Hellmann’s mayonnaise ad (a screenshot of the ad can be seen below) involving a cat as its main feature even though they definitely do not make cat-safe mayo or cater to cats in any way. However, including the cat definitely interested viewers to watch the whole 30 second video to the end.

Credit: Hellmann’s Mayonnaise

Whether it’s featuring a furry friend enjoying your product or simply adding a playful element to your posts, animals can help humanise your brand and create memorable experiences for your audience. If there’s one thing to take away from this idea, it is that the internet loves animals, so use that information in any way you wish.


Offer a glimpse into the inner workings of your brand by sharing behind-the-scenes video content of your product development process, service delivery, or office environment. Authentic and transparent content builds trust with your audience and fosters a sense of connection by inviting them into your brand’s journey.

Credit: Dailyxstudio

Another easier way to create behind-the-scenes content, is to film the process of filming another video content. This could involve the processes of video development like storyboarding, writing a script and footage from the actual day of filming, such as bloopers. This is a great way to get two videos for your social media page from just one product/service shoot; it is the notion of killing two birds with one stone.

Live Streams

Host live streams to showcase your products or services in real-time or conduct informational sessions where viewers can ask questions and interact with your brand directly. Live streams offer a unique opportunity to engage with your audience in a spontaneous and authentic manner, fostering a sense of community and encouraging meaningful conversations.

Almost all major social media platforms (TikTok, Instagram and Facebook) allow you to host live streams so go ahead and use the tools you’re given!

Contests and Giveaways

Generate excitement and engagement by announcing contests or giveaways through enthusiastic videos. Encourage participation from your audience by offering enticing prizes and creating a sense of urgency. Contests and giveaways are effective strategies for driving user engagement and expanding your brand’s reach on social media.

Credit: Fanciful Doll Dresses

Embrace the Social Media Marketing Tips that Work for You

You do not need to incorporate all 7 content ideas, just use the 7 that work best for your company’s or brand’s social media marketing strategy. It is easy to understand that all this information is overwhelming which is why companies choose to engage an experienced social media marketing agency and video production company that can help ease the burden.

Merry Media has been in the industry for over a decade, working with clients from different industries and acquiring knowledge as we provide the solutions our clients need. So, what are you waiting for, contact us now!

At Merry Media we also offer services other than Social Media Marketing and Video Production; Events Management, Event Planning and dinner and dance emcees. We believe that all of these services intertwine with each other to provide a well-rounded, holistic experience for our clients.

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