Have you heard of local brands such as Lovet, The Style Soiree, Blairwears, Mikayla and Beyond the Vines? And these are just some examples of many popular, local brands in Singapore.

There has been a steady rise in local businesses in Singapore. Thanks to social media platforms and the ubiquity of social media marketing for companies, many of these local businesses rose to popularity. One such example includes Carrislabelle, a clothing brand that rose to prominence on TikTok due to effective marketing strategies such as TikTok try-on livestreams and giveaways.

Although all these brands are from different industries, the one thing in common between these local brands is successful social media marketing. How should a local brand navigate the social media market in order to promote their brand successfully? Here are some ways:

  • Engage with local community to gain their following and trust in buying and engaging your products
  • Leverage local influencers that have a large following base in order to extend to a wider reach
  • Highlight local culture and elements to foster an organic connection with the community
  • Utilise geo-targeted ads, selective promoting marketing materials to audience who support similar brands nearby
  • Offer exclusive and specific local promotions to encourage locals to support a brand

Engage with the Community

Credit: Freepik

Local brands should build strong connections by actively engaging with the local audience. They should be highly responsive to comments and feedback, share user-generated content, and participate in local events or discussions as it shows their customer base and target audience that they are a genuine part of the community.

Many local clothing brands such as Young Hungry Free, Likka, Blairwears and many more utilise the live stream function on social media (such as on Instagram and TikTok) to directly communicate and market their brand to their target audience. Their extended effort to engage with the community enables them to propel their brand awareness and engagement, thus leading to its current success.

Leverage Local Influencers

Collaborate with local influencers who have a strong following in your area. Their endorsement can enhance your brand’s credibility and reach, driving more local traffic to your business.

Naomi Neo is a popular influencer, more well known for her TikTok and Youtube channels where she posts lifestyle and family content. Naomi has a large following base – 900K on Instagram and 1.8M on TikTok. She helps to create brand awareness by posting products on her social media so as to help market the brand to a wide audience reach.

Credit: Instagram

Examples of brands she has collaborated with include Daniel Wellington and Apple.

Highlight Local Culture and Elements

Create content that resonates with local culture and events by sharing posts about local festivals, news, or landmarks. This approach can make your brand more relatable and appealing to local customers.

Credit: Lemon8

Pictured above is a cosy storehouse When I Was Four. They sell unique knick knacks – from jewellery to room decorations, postcards, keychains and many more! All items are special and have one thing in common: they reflect Singapore’s intricate culture, from both the past and present. Incorporating local elements into their products helps to create a sense of connection and belonging with customers, thus gaining traction and support with regards to their business.

This brand makes use of online social platform Lemon8, a trendy lifestyle application heavily used by the younger generation in Singapore to promote their business in order to invite patrons to visit their store.

Utilise Geo-Targeted Ads

Credit: Moengage

Invest in geo-targeted advertising to reach potential customers within a specific radius. Platforms like Facebook and Instagram offer tools to target ads to people in your local area, ensuring your promotions reach the right audience.

For example, a brand that opens up a store in Yishun’s Northpoint Mall can target audience members who live around the neighbourhood; people who stay nearby will have a higher chance of going to the mall and consequently visit the store.

Offer Exclusive Local Promotions

Create special promotions or discounts exclusive to your local followers. This not only incentivises people to follow your social media accounts but also drives foot traffic to your physical location.

For example, Best Denki, an Electrical and Electronic Retailer, offers exclusive promotions such as a sale in lieu of National Day for Singaporeans (as seen below). Thus, this increases the number of customers who will visit the physical store or online store due to the attractive deals offered.

Credit: Dive

So, what are you waiting for? Get in touch with us today and allow us to make your local brand a marketing success with our social media management service!

Contact Us

Merry Media has been in the industry for over a decade, working with clients from different industries and acquiring knowledge as we provide the solutions our clients need.

At Merry Media we also offer services other than social media marketing for companies.

Other services include: event planning and event management services, event sound system rental, event lighting rental, event backdrop services, audiovisual production, 3D video animation, video production, video services, event photography, livestream services, other corporate event solutions as we act as a Singapore event organiser.

The list of talents we provide include: emcees for events (corporate event emcees, wedding emcees or dinner and dance emcees), live bands (contact us for live band pricing!), DJs, strings ensemble, event models for hire and brand ambassadors. We believe that all of these services intertwine with each other to provide a well-rounded, holistic experience for our clients.

Feel free to contact us today for any inquiries!

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